The Ontario government has announced the launch of the Experience Ontario 2024 programfor festivals and events that will take place between April 1, 2024, and March 31, 2025.
The application period is now open – applications will be accepted until January 11, 2024, at 5 p.m. (EDT). Festival and event organizers continue to develop and deliver exciting programing that attracts visitors, boosts local and regional economies and celebrates diverse cultures and identities across the province. This year, the Ontario government is investing $19.5 million in one-time funding through the Experience Ontario 2024 program to provide support to eligible in-person festivals and events that will have an economic impact and generate increased tourism spending. Experience Ontario is a highly competitive program. Applications will be measured against program criteria and there is no guarantee of funding, including for past recipients. For information on the program, please see the Experience Ontario Application Guide. Information about how to apply is available at Ontario.ca, and a video on program applications is available here (EN) and here (FR). Experience Ontario applicants should read the Experience Ontario 2024 Application Guide, watch the Program overview video and consult with their Regional Advisor to discuss their event proposal or email ExperienceOntario@ontario.ca with questions.